The fashion soiree signaled the re-emergences of Italian fashion on the world stage that at the time had been dominated by Parisian Haute Couture. Italian brands would become recognized for prestige as well as luxury.
Throughout the 70’s and 80’s, a generation of new and hip Italian labels with the likes of Armani, Versace, Valentino and Prada shifted to Milan- with its superior infrastructure, social, and industrial importance placed the rival city into the limelight, which increasingly led to Florence’s declassification as a fashion hub.
Fashion however never completely left Florence. Salvatore Ferragamo, Guccio Gucci, Emilio Pucci, Stefano Ricci just to name a few of the world renowned brands that are still synonymous with Italian fashion all have their roots in Florence. In recent years, despite having their headquarters in Milan, Salvatore Ferragamo and Guccio Gucci opened brand heritage exhibits and museums featuring past looks and products.
Florence hosts The Pitti Uomo, a biannual trade fair promoting menswear and accessories founded by the Centro di Firenze per la Moda Italiana with the aim of promoting Italian Fashion. Guest designers have included Kenzo, Gareth Pugh, and Valentino with the entire city used as a stage for shows. If you are tired of fashion, there is Caffee Gilli for late night drinks and mingling with the “beautiful people”. It is an institution.
In 2012, Florence was ranked 16th amongst the world’s most important fashion capitals (according to Global Language Monitor’s annual survey). Florence is a fashion destination.